Generally speaking, those companies that not only survived but also thrived during the Great Depression were those that continued to act as though there were nothing wrong and that the public had money to spend. In other words, they advertised. These are industries that didn’t wait for public demand for their products to rise. They created that demand even during the most difficult of times.

How brands thrived during the Great Depression – iMediaConnection.com

 

30 Second Takeaway:

• When times are tough – initiate. Be proactive – not reactive.
• Don’t hold your money or you’ll loose it. Invest strategically and often.
• Make sure your market knows you’re there, and stay with them. (But how do you do that if your business offers a service – not on a wal mart shelf. Hmmm)