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Service Design: Is it all about Classroom work?
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Could ESL student experience and success be improved if school/teacher invested more time in Pre and Post course preparation and followup? Just read an interesting post via Seth Goddin: Upstream and Downstream. The summary: By spending more time and money on pre and post contact with our clients, work results could be improved. We see...
Virtual ESL Classes
Being able to work from home and be an effective ESL teacher at the same time. Is that possible? I know from living in one of the largest cities in the world, Mexico City, that I have always dreamed of the day that I could skip out on the traffic, and get to class by...
Language Training can Boost Retention
Came across this short video and found it to be rather interesting. There are several points that I found to be of interest: 1) Sider explains how valuable language training is for retention purposes. (In Company setting, working with non English speaking workers.) In today’s economic environment, where companies are looking for ways to stimulate...
Vision: Bringing back what Matters
Have you ever had one of those days where you just feel like – “Why am I doing this?” or “This is just pointless.” These thoughts are usually accompanied by a terrible sinking feeling, at least for me, that I am totally missing out on doing something really meaningful. Having and living out a strong...
To Textbook, or Not to Textbook?
“As far as I can tell, assigning a textbook to your college class is academic malpractice.” And so begins a very strong anti-textbook post by Seth Godin. What I’m amazed about is that I am no longer 100% anti-textbook. I’ve complained about them – price, tendency to become out dated rather quickly, how impersonal they...
Growth in Times of Recession
Focus on customer. Those in the middle have long positioned change initiatives through the voices of their customers. Now is a perfect time to make the changes to products and processes that customers have been asking for. They too may have some time to consult with you; their businesses are impacted too. So use the...
Crisis Management: Keeping Perspective
This has been my first downturn out on my own and managing a small business. What I've noticed is my own need to keep perspective: to remain aware of what is happening financially around me - but not focusing on it to the point of becoming paralyzed. Fear seems to rise very quickly if you're not careful in times like these.
Continuing the Conversation: Customer Experience
VIA IndustryWeek : Dont Forget Your Customer. To continue the ideas touched upon yesterday, I found another article that relates to the concept of creating excellent customer experiences. Again: in the saturated ESL industry of Mexico City – developing an exceptional customer experience will be vital to gaining new clients and surviving the economic downturn....
Thinking about Customer Experience
User Experience and satisfaction are vital indicators of success for a business, and in a saturated market, service and experience become strategic to gaining new clients and keeping old ones. Just read Becoming a Customer Experience-Driven Business by Peter Merholz at HarvardBusiness.org, and started thinking about the importance of becoming aware of my company’s touch...
Surviving The Times
Generally speaking, those companies that not only survived but also thrived during the Great Depression were those that continued to act as though there were nothing wrong and that the public had money to spend. In other words, they advertised. These are industries that didn’t wait for public demand for their products to rise. They...
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