Broadcast Your Why

“People don’t buy what you do, they buy why you do it.” – Simon Sinek

This quote and the video I’m linking to, is aimed at leaders and businesses. But I think it can apply everywhere – even to teachers. Even to you.

The ‘Why’ he refers to is your purpose. Your reason to get up in the morning. And I think it begs the question: Why DO you get up in the morning? There are many reasons out there, but if you’re a teacher, one of the biggies should be so that you can get out there and make an impact on someone’s life by sharing what you know.

If that’s not your purpose, and you’re working as a teacher….I wonder what has gone wrong. Were you once passionate and full of purpose as a teacher? Did it get stamped out? Lost by years of work? Or is your vision as a teacher still burning bright inside of you – filling you with excitement and hope even on days where it feels mighty tempting to just walk away?

That’s what vision and a strong ‘why’ does. It lights your fire, and drives you onward.

According to Sinek,  a strong ‘why’ can also attract more rewarding work.

“Your goal is not to sell to everyone who could use your product. Your goal is to sell to those who believe what you believe.” – Sinek.

If you know what your ‘why’ to teaching is, and you’re good at broadcasting and sharing that ‘why’ with others, you’ll resonate with those you should/could beging working with. (Employers and students.) And if you do a good job expressing your ‘why’, you’ll also start distancing yourself from the ones who you shouldn’t be working with.

Our Why is to provide personalized language services for our clients. English that REALLY matters to them. Not to us as a school. We’re not here to force someone to work through our book or follow our program. We’re here to learn about our client, and shape our work to meet their deepest need when learning English.

We value strong relationships with our clients, and we seek to develop those relationships so we can know how to REALLY meet their needs with the language courses we develop.

That’s a snapshot of our why.

What’s your ‘why?’